Jun 25, 2018
SAINT LOUIS, MISSOURI / NEW YORK, NEW YORK, June 25, 2018 — MULTIPLY, a premium digital publisher steeped in technology and analytics platforms built to support and invest in consumer-centric editorial leaders, announced today that it has acquired home and lifestyle publication, DOMINO. The premium interiors, design and lifestyle brand, known for culturally relevant and on-trend editorial content, will join forces to reach the well-established audiences of Multiply brands FashionBeans, HealthyWay, and Urbo to further establish Multiply’s position as a digital leader in the lifestyle category.
“We are pleased to integrate the innovative and respected team at Domino into Multiply. Since its establishment in 2005 and through its relaunch in 2013, Domino has provided its passionate audience with visually and culturally rich stories. By featuring the living spaces of creative individuals, it has become a treasured resource for design-obsessed readers,” said Rich Dredge, Multiply CEO. “Investing in a well-appointed home is vital to a life well-lived. No publication understands this better than Domino. The deep affections shared by its influential readers and partners speak to Domino’s importance within the design and lifestyle categories, and we feel confident continuing to invest in those categories and more so in their industries. In order to compete in today’s digital economy, you need to have a support structure centered on analytics and technology. Utilizing Multiply’s platform, Domino will thrive.”
Multiply has concentrated on creating and cultivating enduring, digital-first brands for passionate audiences seeking superior content in sizable lifestyle categories. Its portfolio has an average readership of 135 million monthly uniques. By investing in premium brands Multiply has been able to connect with audiences who clearly demonstrate influencing consumer purchases and lifestyle decisions.
From its founding in 2005, Domino quickly and steadily solidified its position as an award-winning, editorial leader in the home decor space. After re-launching in 2013 across print, digital and commerce platforms, Domino also introduced digital content extensions in Weddings, Travel Entertaining, and Style. Domino is also known for strong brand partnerships with the likes of American Express Platinum, Anthropologie, CB2, Home Depot, Lenox Corporation, Target, and Tribute Portfolio Hotels. Marrying Domino’s cultural leadership with Multiply’s advanced publishing platforms presents advertisers and partners the ability to develop campaigns that will more directly target Domino’s strong consumer following.
“With the expertise of Multiply and their highly-skilled technology and innovation teams, Domino is positioned to better reach our core audience of design-obsessed readers. Their reach and our voice is a winning combination,” said Editor-in-Chief, Jessica Romm Perez.
Domino will remain headquartered in New York. Multiply’s VP of Operations Chris Hawkins will join as interim General Manager.
Domino is a home-centric design and style publication, inspiring customers to create a happy home by celebrating their individuality, empowering them with the information they need to outfit their homes with things they love. The magazine is published quarterly and fresh content is updated continuously at www.domino.com. Domino has received many industry honors including Adweek’s Hot List Startup of the Year, Media Industry Newsletter’s Top Launch of the Year and The Advertising Age A-List 10 under 50. The magazine has received two National Magazine Award nominations from the American Society of Magazine Editors (ASME). And it has continuously been voted the Adweek’s Readers’ Choice for Hottest Home Magazine and Hottest Digital + Lifestyle Site every year since 2014. In October 2008, Domino released its first book, Domino: the Book of Decorating, published by Simon & Schuster. In August 2016, Domino partnered with CB2 to present Studio CB2, to promote the democratization of design, striving to provide its community improved access to high-quality products and services. In December 2017, partnered with Home Depot and CB2, the brand hosted holiday pop-up shops in New York and Los Angeles respectively. In April 2018, Domino announced its partnership with Lenox, a leading designer and marketer of dinnerware, flatware, glassware, giftware and other collectibles and tabletop products. In 2019, Domino will debut its first licensed fabric collection. For more information on Domino, visit www.domino.com.
Multiply is a premium digital publisher fluent in technology and analytics platforms. Led by a group of experienced, innovative, and growth-focused entrepreneurs who foster an environment of creativity and curiosity, the team at Multiply is structured to support and invest in editorial leaders in high value consumer-centric content categories. For more information about Multiply, visit www.multiply.com.
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